Like someone who dropped
a large jar
of marbles
frantically darting
this way
and that
trying to scoop them up --
this is what social media
seems to force us into.
Capturing eyeballs.
We are either the
scoopers
or those being
scooped.
If this is the game
then
I really don’t want to play.
I’d rather we think of it
as
captivating hearts.
Hearts are shy and suspicious.
Eyeballs are shifty and fickle.
So if you want to make an impact
beyond the viral,
you must attract the
heart.
Hearts are best captivated
by standing steadfast
offering something
true
and
worthwhile.
I warn you,
this takes much longer
and
one cannot be darting
all the time.