We all get hooked by the shortcut:

“Lose 14 lbs in 14 days”;

“Earn $100,000 in 30 days”;

and on they go….

We all want to get further, faster.


Sometimes these tactics work,

but like a rubber band that gets stretched

too far,

too fast,

we snap back


break down,

ending up

dismayed and discouraged,

fat and broke.


We forget to read the fine print,

“Results not typical.”


Instead of falling for the overhyped shortcut,

find people who have what you want

paired with long-term success.

Read their books.

Follow their formulas.


Take the long term view

and commit to your




Every. Single. Day.