Building and maintaining

a corporate culture

has to become as routine as

brushing your teeth.

The values you develop

are just words on the wall

if there isn’t support for learning them,

if they aren’t embedded in every interaction,

if there isn’t some consequence for not embodying them.


Better that they aren’t on the wall,

but modeled, taught, and caught.


From the janitor to the CEO,

this corporate hygiene is crucial

if you want people to do their best work,

if you want your customers to become raving fans,

if you want to build something that matters.


Like brushing teeth, it’s not hard work,

but when you don’t,

everything slowly gets rotten.