CONVICTION

We convince ourselves

we are not

good enough,

smart enough,

young enough,

rich enough.

 

We let marketers play on those beliefs,

and never challenge what we think we know about ourselves.

 

But, if we are able to convince ourselves

we are not,

then we can also convict ourselves that

we are

strong,

worthy,

able.

 

The hardest and best work we do

is challenging our own convictions.